1. Overview
A five-member multinational girl group under ADOR that debuted on July 22, 2022.
2. Group name
Because popular music is a culture that is very close to everyday life, it is like clothes worn every day. In particular, jeans are an item that has been loved by men and women of all ages regardless of the era. NewJeans contains the ambition to become an icon of the times and the determination to become New Jeanes, just like the jeans you find every day and never tire of wearing.
3. Vocals
It is evaluated that they have the tone and musical skills that perfectly match the music the group pursues. When recording songs, guide vocals are not used, so vocals also contribute greatly to forming the unique music style of 'New Jeans'. It stands out especially in the pop or R&B style.
What is unique is that unlike other groups, there is no strong main vocalist or rapper. It is the exact opposite of existing K-pop groups that emphasize their impact by putting out belting-type powerful main vocals or inserting rappers. Rather, it emphasizes the mid-bass to the extent that it can be felt that the vocals are deliberately underpowered. This can be said to be a part where the influence of Urban R&B in the 90s is strongly felt, and the vibe of mid-bass rather than high notes like TLC or Tony Braxton in the past is still applied to New Jeans. Music critic Lim Hee-yoon also commented that the 'Korean-style butter taste' is different from the 'Korean-style mara taste' seen in the existing K-pop scene.
4. Popularity and Records
With a unique concept, well-received songs, outstanding average visuals and skills, and the possibility of additional growth due to their young age, they became a group that caused a social phenomenon right after their debut. If it is a sound source, it is a sound source, and if it is an album, it is writing great records and new records in various categories. Some call it the 'New Jeans Syndrome'.
It is receiving great attention and love calls not only from the public and fandom, but also from related industries. In less than 3 months since their debut, they have received over 100 advertisement love calls, and each member has already become a luxury brand ambassador, giving a glimpse of the status of NewJeans, which has spread throughout the advertising and fashion industries.
Within 9 months of their debut, all members became ambassadors of global luxury brands. Hani, Global Ambassador of GUCCI and Armani Beauty; Hyein, Global Ambassador of Louis Vuitton; Daniel, Global Ambassador of BURBERRY and Yves Saint Laurent Beauty; Minji, Korea Ambassador of CHANEL; and Harin, Global and House Ambassador of DIOR.
New Jeans' Hype Boy meme, based on the theme of Hype Boy, the second title track of NewJeans' debut album, became popular nationwide, centering on Instagram Reels, YouTube Shorts, and TikTok. The meme 'The whole world is New Jeans' was also popular, meaning that New Jeans are infiltrating everywhere in daily life. There are even articles citing the meme.
Attention, which was the first title song of NewJeans to be released, took first place on the US chart show as soon as it debuted, and at 23:00 on August 9, 2022, it achieved first place as the first debut song since the Melon chart reorganization, and even before the Melon chart reshuffle, It has been 5 years since Wanna One's Energetic in 2017 for an idol's debut song, not a variety show music source, and it is a great record achieved by a girl group in 6 years since BLACKPINK's whistle in 2016. Even the number of users exploded, achieving second place in the number of daily users in 2022, following BIGBANG's 'Spring Summer Fall Winter'. On Spotify, all three categories of 'Accumulated Plays', 'Accumulated Listeners', and 'Accumulated Followers' achieved the highest record as a K-pop girl group that debuted in 2022, and entered the weekly chart on Spotify Korea and ranked first at the same time. achieved And Korea's first debut song, Attention, succeeded in entering the US Spotify chart at number 183, and on the Billboard Global 200 chart, Attention ranked 82nd and Hype Boy ranked 116th, and on the Billboard Global 200 (excluding the US) chart, Attention ranked 51st, Hype Boy 64, respectively.
2NE1 (Fire), Miss A (Bad Girl Good Girl), BLACKPINK (Whistle), and NewJeans (Attention) are the only girl groups in Melon history to top the daily chart with their debut song. There are only 3 groups: 2NE1, BLACKPINK, and NewJeans.
The debut album New Jeans surpassed 440,000 pre-orders in three days, breaking the record for the highest pre-order for a girl group's debut album ever, and sold 262,8** copies in one day on August 8, making it the first debut album for a girl group of all time. Recorded the highest number of sales in the first day. It was the only girl group debut album to sell 200,000 copies on the day of release and sold 311,2** copies within a week, breaking a new record in the first week of debut for a girl group in Korea.[10] Also, as of 2023, cumulative sales exceeded 1 million copies, and the case where the debut album sales exceeded 1 million copies is the first record in about 26 years since Sechs Kies in 1997 as a group.
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