1. Explanation
It is a six-member multinational girl group from Starship Entertainment that debuted on December 1, 2021. The group's name, IVE, is derived from "I'VE," an abbreviation of "I HAVE," and "I'll proudly show you all we have."" contains aspirations.
2. Concept
As a fourth-generation girl group that has returned to the trend after passing the innocent concept, IVE also debuted based on the girl crush concept, but the decisive difference is that it tried a different concept with the image of "self-love" while maintaining its identity as a "girl" rather than a powerful concept that comes to mind when it. In the girl group version, a group that emerges as a girl crush aims for a powerful and sexy image and concept by fully presenting the commonly referred to as a strong sister. However, in the case of IVE, once the times have changed and the trend has changed, the public has tried to differentiate itself by building a confident beautiful girl image after thinking and researching the fact that they want a more diverse and different look, not just a strong and strong concept. In fact, this differentiation is true for most girl groups currently active in the concept of girl crush. ITZY is close to the standard of confident and independent girl concepts, (G)I-DLE who wins with conceptualism and self-production, and aespa who appeals with their own worldview and music style. However, IVE is considered more popular and trendy as it presents music with a higher proportion of vocals. In addition, there are many fans who like IVE's songs because they feel similar to those of the second-generation girl groups that enjoyed their heyday in the late 2000s and early 2010s. Both the first single title song "ELEVEN" and the second single title song "LOVE DIVE," which hit consecutive home runs, can be seen as songs about the psychology of a girl in love, which is common on the surface. However, if you analyze the lyrics in detail, it is a very unique content that sings the psychology of a speaker who falls in love with himself, not the other person, and since there are few cases where a girl group advocating girl crush takes this theme as the main concept, it is possible to draw attention to the public with a differentiated concept. As a result, this concept construction has achieved very successful results. The subjective self-image, which is the most interesting and wannabe material of the current 1020 generation, often represented by Generation M and Generation Z (born in the mid-1990s and early 2010s), especially the image of love and pride that any teenager can admire. In addition, the fandom firepower of Ahn Yu-jin and Jang Won-young, which have been accumulated through IZ*ONE activities, and the firepower of new fandom introduced through new members who are not from IZ*ONE, became the driving force for IVE to establish itself quickly and stably.
3. Vocalist
The members' unique and attractive tones enhance the atmosphere of the song. However, except for Ahn Yu-jin and Liz, the members' singing skills are lower than those of other groups, so they are not considered good. Although positions are not officially classified, main vocalists are Ahn Yu-jin and Liz, and sub-vocals are Gaeul and Ray, Jang Won-young and Lee Seo. Autumn and Ray will rap, while Ahn Yoo-jin and Liz will play high-pitched parts. Jang Won-young and Lee Seo are in charge of parts with low ranges. With his comeback with his first full-length album, I've returned with a live performance that has grown one step further. It received a lot of favorable reviews for its prompt acceptance of feedback and efforts. Live performances at encore stages and other festivals are proving their developing live skills.
4. Popularity and record
It is a group of singers with the best performance since Starship Entertainment's foundation and one of the leading players among fourth-generation idols, and is considered a girl group that has brought about a revival in the female idol market, which had a slight downturn. In addition, all three singles released after their debut were very successful, establishing themselves as a group that showed a strong impact not only in Starship but also in the history of K-POP girl groups. At the Melon Music Awards on November 26, 2022, the Mama Awards on November 30, and the Asian Artist Awards on December 13, the team won the Rookie of the Year and the first artist to win the Rookie of the Year and the Rookie of the Year award at three awards a year. In addition, he became the first and only artist in the history of the Golden Disc Awards to win both the Rookie of the Year and the Grand Prize in the Digital Sound Source category at the 37th Golden Disc Awards held on January 7, 2023. The debut single "ELEVEN" performed very well despite its debut song, which surpassed 150,000 copies in the beginning, won 13 music shows, and exceeded 100 million YouTube views. It topped the Show Champion seven days after its debut, holding the No. 1 record for the shortest time in girl group history, and also holding an unprecedented record of winning more than 13 music shows as the first debut song in girl group history. The second single "LOVE DIVE" is considered one of the most successful singles of 2022, topping the Melon Annual Chart in 2022, topping the Melon Monthly Chart in June, becoming the first fourth-generation idol to reach the top 50 in the Spotify Global Chart. A year later, it has consistently maintained a high ranking in all aspects of music, albums, and YouTube in 2023, and has reached number 15 on the U.S. Billboard Global Chart. With his second single "LOVE DIVE" and the title song of the same name, "LOVE DIVE", he won the first triple crown for three consecutive weeks on Music Bank as of April 29, and also won the triple crown on SBS Inkigayo as of July 3. In particular, in the 15th week of the last week, he won the first place after a neck-and-neck race by only three points. The third single, "After LIKE", reached number 23 on Spotify's global chart and number 82 on the US chart. It is the second Korean girl group by figure. In addition, at 12 p.m. on September 12, it succeeded in achieving the top spot on all music sites in real time and daily, achieving PAK (Perfect All-Kill). The third single, "After LIKE", ranked second in Korean girl group initial sales with 920,000 initial sales, nearly three times that of the previous "LOVE DIVE", and became the third group in Korean girl group history to sell more than 1 million copies on September 1, the 11th day of album sales. It is a record that is tied for second place in the girl group of all time, and has two hearts with more than 200,000 melons. "LOVE DIVE" and "ELEVEN" ranked first and sixth on the Melon Annual Chart and Circle Annual Chart in 2022, respectively, setting a record of two songs on the annual TOP 10 list. The first full-length album "I've IVE" became the first group of Starship Entertainment to record 1.1 million copies. The title track of the first full-length album "I've IEVE" achieved a grand slam by winning first place in all music broadcasts in the first week of their activities. As of June 1, 2023, it is ranked No. 4 in the accumulated number one week on the circuit chart of all time, ranking No. 1 in 16 weeks in total.
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